Dwell time is not intent
A bus stop, a queue, and a shop window can share the same dwell histogram. Event design has to separate them before growth quotes “engaged visitors”.
Journal
Writing from the desk, not from a vendor blog.
Short essays we use in class. They assume you already ship location events and are tired of charts that cannot survive a sceptical question.
Geofence overlap in dense grids
Sukhumvit’s stacked polygons will inflate visits unless you decide, in writing, which fence wins. A priority rule is a product decision.
Thai address systems and app events
House numbers, sois, and unofficial mall names do not round-trip cleanly through a Western address parser. Your “store matched” rate may be a linguistics problem.
Sparse GPS and funnel drop-off
Deleting gappy traces makes activation look healthier. Keeping them, with a confidence field, is how you stop lying to yourself about the first session.
Indoor versus outdoor session cuts
When the SDK silently stops updating indoors, your “session end” is an architecture artefact. Treat the cut as a labelled event, not a user decision.