Academy · Bangkok

The map is not the funnel.

Most product dashboards treat a pin drop as a decision. We teach Location-Based App Analytics as a craft: how people actually move through districts, malls, BTS corridors, and permission screens — and how to instrument that movement without inventing certainty.

Enter District Signal Studio

Temple spires and evening sky over Bangkok
Evening light over the old city. Movement is the product, not the background.
11cohorts taught since 2019
2,180practitioners through the desk
38city datasets used in labs
7 wksflagship studio length
From the room

What people say after they ship a location event they trust

The geofence overlap module stopped us from double-counting Rama IX mall visits. We had been celebrating a conversion rate that was really two polygons arguing with each other.

Mira S., product analytics, retail app · District Signal Studio

I still wish the indoor telemetry week had a fallback dataset for teams without Wi-Fi probes. We finished the capstone on GPS-only traces and it was slower than advertised — useful, just not as tidy as the syllabus promised.

Client in grocery delivery · Bangkok
★★★★☆

Consent-state tracking was the piece we had skipped. After week two we stopped treating “location off” as missing data and started treating it as a segment.

Platform review · “Arthit”, Chiang Mai

Read the longer field notes

Paper map with route markings
Studio artefact: corridor sketch before any dashboard is opened.
Flagship

District Signal Studio

A seven-week lab for analysts and PMs who already ship an app with location permission and still cannot explain drop-off between “entered zone” and “completed action”. You leave with an event schema, an attribution window that survives sparse GPS, and a capstone on a Bangkok F&B funnel.

Informational seat price from ฿48,900. No checkout on this site.

See modules and outcomes

How we teach

Three habits that keep location metrics honest

Name the permission, not just the pin

Every lab starts with the consent surface. If the OS dialogue is not in your event table, your funnel is a fiction wearing a map icon.

Prefer corridors over blobs

Heatmaps flatter density. We spend more time on paths along BTS lines, soi networks, and mall concourses — the shapes users actually walk.

Leave a doubt column

Sparse GPS is not a bug to hide. Studio workbooks include a confidence field so stakeholders can see when a visit is inferred, not observed.

Journal

Recent writing

All essays
Printed charts and notes on a desk

12 June 2026 · 9 min

Dwell time is not intent

A bus stop, a queue, and a shop window can share the same dwell histogram. Here is how we separate them in event design.

Read the essay
Dense urban grid from above at dusk

28 May 2026 · 11 min

Geofence overlap in dense grids

Sukhumvit’s stacked polygons will inflate visits unless you decide, in writing, which fence wins.

Read the essay